The Nuggies Have Been Busy!
Since announcing our Toronto Eaton Centre Adoption Centre, things have been absolutely amazing!
Launches have sold out, thousands of Nuggies have found their forever homes, and lineups have wrapped around the Adoption Centre as people waited to meet their newest emotional support companion.
Along the way, we've been incredibly grateful to see our story shared by media outlets across Canada.
"Viral Canadian plushie brand Sad Nuggie to open adoption pop-up in Toronto."
"The next Labubu? Sad Nuggie plush toys arrive at the Eaton Centre, and Torontonians are all in on the craze."
"Inside the Store: Sad Nuggie Adoption Centre at CF Toronto Eaton Centre."
"Sad Nuggie popping up at Eaton Centre with plans for permanent store."
"You can soon adopt your own emotional support plush toy at a new pop-up in Toronto."
"Meet the Two Canadians Who Turned a Crying Chicken Nugget Into a Retail Phenomenon."
We've loved seeing the endless photos and videos shared across TikTok, Instagram, Facebook, and beyond as people introduce the world to their newly adopted Nuggies. Watching families, friends, and collectors share their adoption experiences has been one of the most rewarding parts of this.
The past two months have been nothing short of incredible.
Not only has the response to our Adoption Centres exceeded anything we could have imagined, but behind the scenes, the world of Sad Nuggie is growing faster than ever. We've been busy cooking up exciting new licensing partnerships, collaborations, brand-new products, and even more places for Nuggies to call home. You won't want to miss what's coming later this year.
After the incredible response at Toronto Eaton Centre, we're already looking ahead to expanding our Adoption Centres across Canada.
Let us know where the Nuggies should pop up next?
More cities. More adventures. More Nuggies.
Thank you for supporting this simple idea that has now evolved into something much bigger than we ever imagined.
We're only just getting started.