Sad Nuggie

Our Story

How a stressed out chicken nugget became a viral sensation around the World.

2022Born in Ontario
2.5M+Followers
1B+Views worldwide
40+Countries
Meet him

Who is Sad Nuggie?

Meet Sad Nuggie®, the world's favourite sad chicken nugget, bringing smiles and laughter to people all around the world through GIFs, comics, plush and more.

Sad Nuggie is known for his lovable, relatable and adorable personality. He may be constantly stressed and depressed, but he wishes nothing but the best for all his friends. If you ever need someone to talk to, Sad Nuggie is always there.

August 1, 2022

About the Brand

Sad Nuggie® officially launched on August 1st, 2022, just outside London, Ontario. Ever since, we've been dedicated to bringing smiles to everyone around the world with cute products, relatable and funny comics, adorable memes, and more!

Sad Nuggie GIFs, videos and images have now been viewed and shared over a billion times, by a community of millions in more than 40 countries.

At heart, Sad Nuggie is all about high-end collectible plush for anyone who could use a friend.

Since 2024

The Sad Nuggie Adoption Centre

Since opening in mid 2024, the Sad Nuggie Adoption Centre has become a viral sensation worldwide, matching adoptable chicken nuggets with their new homes based on personality and interests.

The Adoption Centre has matched tens of thousands of lonely Nuggies with their forever homes, and the perfect Sad Nuggie is waiting for you!

Meet the Founders

Ryan

Co-founder & owner

Hey everyone! My name is Ryan Thompson, owner and one of the creators behind Sad Nuggie. Sad Nuggie is, in many ways, a representation of myself. Almost all of the ideas for Sad Nuggie come from my day to day life. I love video games, watch horror movies, snacking, sleeping, and am constantly battling with mental health.

Sad Nuggie is a way to express what I, along with millions of others, are dealing with. It's been amazing seeing Sad Nuggie resonate with hundreds of millions of people around the world!

Rowan

Co-founder

Hey everyone, this is Rowan, one of the two founders here at Sad Nuggie. You may recognize me by my voice in our viral Shop Sad Nuggie videos or our TikTok Adoption Live feeds.

The Nuggies keep me on my toes, always surprising me last minute with their “world domination plans.” When they haven’t locked me out of my office, I’m writing and directing content for the shop channels, coordinating the creation and discovery of new Nuggies, and handling various other boring human business things that Business Nuggie doesn’t feel like doing.

When we started Sad Nuggie, I never imagined how many people we would be helping, not only by pairing humans with Nuggies that understand and support them through life, but also by giving them a daily laugh, a community to connect with, and a whole Nuggie family.

I’m so thankful for the Sad Nuggie community of fans and adopters who have supported the Nuggies so far, and I can’t wait to see what we do together in the future.

About the Artist

Anastasia Sevastyanova

The artist who brought Sad Nuggie to life

Sad Nuggie came to life with the talented artist Anastasia Sevastyanova, known as sevastasi. She has been a dedicated freelance digital illustrator since 2019, with a portfolio that spans numerous children's and young adult books, character design and sticker art, with the iconic Sad Nuggie standing out as a testament to her passion and dedication.

Anastasia approaches her craft with meticulous care, infusing each project with a profound love for her work. You can find her on Instagram here.

Meet the Art & Animation team

Kateryna

Artist

Hi everyone! I am Kateryna Tsypiashchuk, and my role on the Sad Nuggie team is as an artist. Considering that we only started working together in 2024, it is truly an honor for me to be on this page with everyone! My dream has always been to work as an illustrator, and Sad Nuggie is actually making my dream come true :) I love illustrating the Nuggies for our dear clients, and I never get tired of it. I hope to have years and years of working with Nuggies, and I wish to make more people happy with my art every day!

Aurora

Animator

Bio coming soon.

May

Animator

Bio coming soon.

Meet the Sad Nuggie Team

Ryan

Rowan

Emily

Nati

Joe

Artena

Hannah

The shop dogs

Taro

Taro

HR Department

I am Taro. I am a bear. Just kidding. I am an Alaskan Malamute. There's important nugget business to be done here. If two people in the shop get too close, I will Awoo. If you pet our security manager Storm, I will Awooo. If there's any funny business at all, guess what? Awooo.

I like bones, my opossum from the dollar store, and going for car rides. I also like my Banana costume.

Storm

Storm

Security Detail

I am Storm. I am an Alaskan Malamute. I handle the deliveries, alerting the shop promptly when they arrive. I check all of our shipments very carefully. I sniff them all over before anyone in the shop can open them. When I am done, I get head pats.

I like belly rubs, my lamb chop, and zooming in circles at the park.

Your Nuggie is waiting

Thousands of Nuggies are still looking for their forever homes. Maybe one of them is yours.